Allstate was looking to recruit innovative leadership talent. But as a 91-year-old Insurance company, most people thought of them as ancient and slow.

So, to change the perception of who they were and share the vision of where Allstate could go in the next 90 years we used Unreal Engine to create a campaign that visualized the future of protection.

Unreal Engine is the world's most open, real-time 3D creation tool for photoreal visuals and immersive experiences. Predominantly a gaming technology, we repurposed Unreal to create a distinctive look, multiple worlds and utilize meta human development. In total we created 23 potential ventures.

The ventures helped candidates imagine for themselves how they could directly impact the next century of innovation.

We created hundreds of original pieces of content that targeted senior level job seekers in Q3 and Q4 in places like LinkedIn and targeted tech innovation publications . In the end, applications were up 456% in Q4.