We are all unfortunately becoming numb to the constant barrage of mass shootings and the news cycle that surrounds them. We wanted to create a campaign that challenges viewers to no longer accept this twisted reality and act to change it. Many of the people who work at Highdive are members of the Highland Park community and felt the direct impact of the mass shooting that took place on July 4th. We knew we wanted to do anything we could to hopefully prevent tragedies like this from happening again.