Jersey Mikes has been making their original submarine sandwiches the same way since the 1950’s. Every single sub is either fresh sliced to order or fresh grilled to order – truly capturing the authentic Jersey Shore experience of the original location in Point Pleasant, NJ. Only Jersey Shore native Danny Devito would suffice letting people know, “It’s a Jersey Mikes thing.”

Our campaign helped the brand with a 10% bump in YoY sales after the first year as well as generating a ton of positive sentiment in social channels. The work has helped the brand achieve continued growth, an Effie and maybe some part of their $8.4 billion acquisition.