When DoorDash came to us, they were in the middle of the crowded food delivery category where the marketing was mostly based around $0 delivery fees. To rise above the category, they needed to stand for something more. We launched the “Every Flavor Welcome” campaign, highlighting their category-leading selection but also their values of diversity and inclusion, inspired by their founder’s story of immigrating to the U.S. from China as a boy.

In this fully integrated campaign, we highlighted both the volume of options and the values of the company itself, showing that you can open minds by opening mouths. We kicked it off with two TV spots starring rappers Gift of Gab and Rapsody, along with a ton of OOH juxtaposing different types of food that could all be ordered on DoorDash.

The campaign was featured on Creativity, Adweek, and HipHopDX, and shortlisted at the AICP Awards for Graphic Design and Animation. More importantly, it helped make DoorDash the fastest growing brand of 2019 according to Adweek, and one of the 5 most impactful advertisers of 2019 according to Forbes.